Service Offering — Resonating Brands
AI Consulting for Home Service Contractors
Your competitors are figuring out AI. The question isn't whether it will change the trades — it already is. The question is whether you'll use it to your advantage, or get left behind while someone else does.
I'm Janette O'Shaughnessy, founder of Resonating Brands. For years I've worked alongside roofing companies, plumbers, HVAC contractors, and other home service businesses — and I've seen the same story over and over.
Owners working 60-hour weeks. Estimators buried in paperwork. Customer calls going to voicemail. Good leads falling through the cracks because no one had time to follow up fast enough.
AI doesn't solve every problem. But when you learn to use it correctly, it gives your team hours back every single day — and your customers a noticeably better experience.
3–5 hrs
saved per day with AI-assisted admin and follow-up
~80%
of routine customer questions can be handled automatically
Speed
faster lead response = dramatically higher close rate
Less chaos
consistent systems that don't depend on one person
Who this is for
I work with the trades. These are the businesses I specialize in and understand deeply.
Roofing contractors
Estimate follow-up, insurance claim communication, lead intake after storms
Plumbers
Emergency call triage, after-hours response, appointment scheduling
Electricians
Job quoting prep, customer FAQs, permit documentation support
HVAC companies
Seasonal demand surge coverage, maintenance reminders, service call intake
Landscapers
Proposal generation, client communication, recurring service management
Tree services
Storm response lead capture, job safety docs, estimate turnaround
What we do together
This isn't generic AI training. It's practical, hands-on consulting built around how your business actually runs.
AI readiness audit
We start by mapping where your team spends time on repetitive tasks — scheduling, answering the same questions, writing estimates, following up on leads. This becomes your roadmap.
AI voice and chat agent setup
A 24/7 agent that answers your phone or website chat, qualifies leads, books appointments, and captures job details — even when your team is on a job site.
Team training on AI tools
We teach your estimators, CSRs, and office staff how to use AI to write faster, answer customers better, and cut down the administrative grind that burns people out.
AI-powered follow-up systems
Speed to lead is everything in the trades. We build automated follow-up sequences so no estimate, no inquiry, and no unsold job just sits there going cold.
Ongoing consulting and optimization
AI tools change fast. We stay current so you don't have to. Monthly check-ins keep your systems running well and help you adapt as your business grows.
"Most contractors I talk to think AI is for tech companies. It's not. A two-person plumbing crew can save an hour a day just by using AI to handle their estimate emails and review requests. That's five hours a week handed back to the work that actually makes them money."
— Janette O'Shaughnessy, Founder, Resonating Brands
Let's talk about your business
No pitch deck. No jargon. Just a straightforward conversation about where AI could actually help your team work better and serve your customers faster.
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